Des Moines Advertising Blog

'Advertisers who are wise improve profit margins by bundling advertising services. Bundling is everywhere and advertising is no different. Citadel Des Moines (KGGO, KJJY, KHKI, KWQW, KBGG) has embraced this technique as well. Citadel Broadcasting Senior Account Executive, Ed Underberg, was quoted saying, 'Advertisers are tired of hassling with 18 different media reps from one organization. That's why we've developed our 'Buffet' style of advertising. In the old days all we had were ears (listeners) to lease. Nowadays, we have ears, websites, event marketing, streaming advertising, remotes, email blasts, videocasts, text messaging, promotions and more. With our 'Buffet' style, advertisers select one over the air option, like :60 second commercials, and two additional options like a remote and an email blast for just $2500 per month.'

AdvertisingDesMoines.com staff members looked more closely into the offer to see if it was too good to be true. What they found was that the offer is as good as it sounds. There aren't any hidden catches. Any station, 3 marketing elements, just $2500 per month (with the Champ being a little less). Plus, they also found out that advertisers will have the flexibility to change the marketing elements each month if they want to.

AdvertisingDesMoines.com states that Citadel Broadcasting's Buffet approach is, 'smart, saves you time, and is a must buy.' 

Ed Underberg agreed to publish his phone number & email address for readers who have questions or are interested in advertising. Dial 515-331-9200 or email edunderberg@iowatelecom.net.